The scent of asphalt | scenting place and the making of fragranced environments
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below -- and there is a note of stone; pine, crushed in my...
BRANDING HOME | Creating a brand strategy and visualization for a property. Designing brands for family estates and compounds.
Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn't be more intimate than a place that people call their home -- a house, a place of holding and containment....
Brunello Cucinelli | True Brands: Beautiful Authenticity | Truth in the telling (3rd in a series)
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I'm looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity of...
The Etymology of Infection, Virus and Video: the FIFA World Cup | 2010
Exploring the word, the history, the meaning of infectious content. It's interesting to me to look into the context of the framing of language; and it's not an infrequent comment to me - "is that a real word?" I will confess to sometimes using words that seem...
iPad | Kids, Brand Expressions and Archetypes: exploring Apple’s design language and human interface merchandising
I can remember when my daughter Madeleine, during the 1980's, first encountered our first Macintosh computer. Just like that -- the above. Interface, holistically, can be enrapturing. It's becoming hard not to write about Apple. The love of the brand -- and yes, I...
Bright lights, big city: luminous people
The collaboration of the crowd, inspiration in community, creativity and sharing. As a strategist, as a storyteller, a designer, I've been working and circulating the world for 35 years +. But of course, I've been living some 20 years beyond that. In the last several...
Strategic evolutions of Starbucks
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand -- looking for ways to merge the context of brand experience to move guests into a more...
Exploring place and experience: 24 hours | Part four – The High Line
Working in NYC | Four explorations in 24 hours During a run at TED, there was an architect that I'd always been curious about -- a woman whose work ranges far beyond the competent; she's a thinker, a strategist of place, the visionary practitioner of design, and...
What way, found?
Notes on signing, wayfinding, alphabets and recognition. When you are lost, where do you go, what do you do? You can, metaphorically, look for a sign. That might help. Or you can look at a map. They are the same thing. A sign is a map. A map is, in fact, a grouping of...
Exploring place and experience: 24 hours | Part three – New York Botanical Garden
Working in NYC | Four explorations in 24 hours I was getting tired, the long drive out to Mountainville, and the long(er) drive back to the city. Handy Magellan in car navigation was helpful, making our way back to the Bronx, still: traffic snarled. In fact, I...