GIRVIN’s Custom Font Design for Architecture
2001: A Space Odyssey IN 1968, I WAS FIRST STRUCK BY THE NOTION OF INTEGRATED DESIGN. I WAS 15. When I think about powerful moments of design discovery, it was likely Stanley Kubrick’s film, 2001: A Space Odyssey that taught me about the idea of thematic consistency,...
BULLSEYE
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The...
UNCERTAINTY
DURING THE QUEST FOR ANSWERS AND THE CLARITY OF A CERTIFIED PATHWAY, THE SEARCH FOR DIRECTIONS AND OUTCOMES, IT COULD BE SOMETHING OF A MEANDER—A WANDER. Creativity is rarely straight, but not all that wander are lost. Speaking to a client about their product delivery...
LUMINOUS ENTERPRISES | PEOPLE, PRESENCE, PRESENTATION
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many...
BRAND GLADIATORS | THE DANCE FOR THE WIN, THE WINNING FIGHT, THE MATCH, ENGAGEMENT AND COMMUNITY
IN THE RING—THE STANCE, THE FOCUS, THE BALANCE AND THE SPEED. I tend to think about everything as a metaphorical expression—there’s a poem, everywhere; there’s a story behind everything; there is something which lies beneath—and it’s worth looking in, listening,...
THE PSYOPS OF BRANDING | BRAND STORYTELLING IN THE SPECIFITY OF ESPONIAGE, DECEPTION AND THE EXPANSION OF PARTICULAR IDEALS.
Storytelling tiers, visuals and intermixtures of messages and sound, woven together.
STORYTELLING INFORMATION: BRANDS AND JOURNEY DEVELOPMENT
VISUALIZING INFORMATION AS A STORY In a recent grouping of discussions, with a late 19th century-influenced designer, innovator and color theorist, we talked strategy and the tiering of information—in her brand-building around the presumptions of color gravity: the...
MOVING GIRVIN, A HISTORY: 19 TRANSITIONS
IN THE HISTORY OF A PRACTICE THAT HAS OPERATED CONTINUOUSLY FOR NEARLY 50 YEARS—SINCE OUR FOUNDING IN 1976—THERE MUST HAVE BEEN A LOT OF DIFFERENT STUDIOS, RIGHT? YES, MANY. AND MANY MOVES. That comes out to the following sequence, setting workplaces @ The Evergreen...
THE SYMBOLISM OF WEAVING | THE INTERLACEMENT OF MEANING, MESSAGE, CONTEXT AND CONSTRUCTION
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a...
DEEP BRAND SPACE | SYMBOLICAL BRAND PLACE-MAKING
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this...