Brand storytelling: the energy of musicians and their music
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human...
Fragrance, Journey & *Experientiality
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...
The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
The Tapestry of Time | Alphabetical History in Theatrical Brand Development
DESIGNING LOGO ART IN THE CONSTRUCT OF PALÆOGRAPHY AND LETTERFORM CHRONOLOGICAL SEQUENCE. GIRVIN MOVIE LOGOS In a string of presentations in LA, as well as other parts of the country, I’ve spent time walking our process to motion picture studios, advertising agencies...
Ever Quest, The Journey Forward 2023
THE EXPLORATION OF THE PERSONAL JOURNEY, FIREBRAND, STORYTELLING AND THE QUEST FOR THE NEXT, THE NEW, IN THE REFRESHED HORIZON. Each of us—we get out there—the farther reach beyond our circle. We walk out there, further, in some manner. To each, they take their own...
Inspirational Brand Strategy
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to...
A GIRVIN Gift for You: December Week 5
Happy New Year! Our last gift of December is something we hope will contribute to a successful start to the new year: a free weekly planner template! We’ve also included an optional cover page with custom art that could be used as a poster as well. Download the 8.5 x...
A GIRVIN Gift for You: December Week 4
Here's to a season's celebration of uplift, joy and thanksgiving. Happy Holidays from the GIRVIN team! Download your own 8.5"x11" PDF of the artwork.
Materia Spiritus | Brand Patterning
THE QUEST FOR DEEP METAPHORS IN SYMBOLIC PATTERNING, BRAND VISUAL LINGUISTICS In Paris, the above plaque was an installed signage in a small studio’s shopfront off the Seine, Rive Gauche. It was a place that I shared with Pierre Dinand, as a working collaborative lab,...
A GIRVIN Gift for You: December Week 3
Are you looking to shake up your traditions and try something a little more footloose? Try a new twist on a familiar favorite this season: chocolate chip cookies with bacon! This is Senior Designer Kevin’s favorite recipe—it was a big hit at the office holiday party,...