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ARCHETYPES

ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain...

Look Back

LOOK BACK TO FIND MORE As a designer, many of us watch the trends of design, over time — we look back 10 years, 20 years — 30, 50 years. We think about the cool airspun design of the 50s. Or we jump back to the 20s and 30s, we study post martial, WWII...

Go Slow, Go Sure

Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the...

Top [Secret] Design

Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered...

Create More Beauty

The Principle of the Search: More Beauty [Photo: Dawn A. Clark, AIA Leed AP] In our life journey, as creatives — people that create — we listen, absorb, gather, interpret and make meaning. We work to import and deliver content in a manner that is compelling to a...