by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Mar 18, 2020
THERE’S A PRESUMPTION OF BRAND GATHERING—PEOPLE CLUSTER AROUND BRANDS THAT STAND FOR SOMETHING, THEY HAVE AN INTENTION THAT’S CLEAR—THEIR STANCE IS VISIBLE. That might come down to belief, “I believe in this brand because the story is true; look what they’re doing,...
by Tim Girvin | Concepts, Storytelling | Mar 11, 2020
[A tidal cairn, a stacked set of 15 large stones that I balanced in the water—here: 7 above the waterline, 8 stones below the waterline; as the tide comes in—the cairn submerges—and the storytelling of the rippling, the contours of the stones, play out their...
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a...
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?...
by Tim Girvin | Concepts, Storytelling | Jan 15, 2020
THE MEDITATION ON PROCESSION | BRAND STORYTELLING AND *EXPERIENTIALITY How do you listen to a story? How does that work—the yarn drawn and you being woven into the tapestry of tale. We think like that—the twice-told telling, that which is unforgettable. The power in...
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I...
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is...
by Tim Girvin | Concepts, Storytelling | Oct 30, 2019
THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...
by Tim Girvin | BRAND MYSTICISM, Storytelling | Oct 9, 2019
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN’s study of design, as a legacy, goes back 5000 years. As a...
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,...
