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Martin Lindstrom

Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience — and the expertise — of his global...

What’s Your Story?

I’d met Trish May, the foundress of Athena, several years ago — perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing...

Enthrallment

I was thinking about the concept of enthrallment. It was something that was mentioned to me during an encounter with Diane Ackerman, the author and poet, who described herself, her life, in that manner. Life’s spinning, a series of enthrallments. And I like that...

Lines of thought: sight lines

What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed...