by Tim Girvin | Brands, Retail, Storytelling | Sep 19, 2008
Tom Barbitta is a friend of mine. A friend, as a client — a friend as an fellow explorer of story. A brand explorer. He believes in the power of story as a link to building relationships with people. Brand, in story, is solely about that — linking people...
by Tim Girvin | Brands, Concepts, Motion Pictures, Places, Storytelling | Sep 18, 2008
Exploring the illusory: branding ghosts and the veil of what is beyond… I’d been fascinated by the concept of the ghost – and the ghostly – for decades, since I was a kid. The magical, the mystical, the mysterious. Actually, my first big book purchase,...
by Tim Girvin | Storytelling | Sep 10, 2008
True Stories: a quest for narrative in the psyche of hybrid experience. During the 90s, I came to a string of crises in my life – while I was at the epitome of success, the biggest design firm for more than a decade, lots of money, big projects, I was profoundly...
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded...
by Tim Girvin | Brands, Cool People, Designers, General, Storytelling | May 10, 2008
Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve been exploring invented brand culture — that, in the one,...
by Tim Girvin | Concepts, General, Storytelling, Trends | May 4, 2008
Microsoft Surface© interface Some ideas about issues of interface, and the storytelling around the making of a film project, utilizing the nascent Microsoft surface© technology. the sharing, image-shifting capacity of the surface© technology. Films (motion picture and...
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design...
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated...
