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The stroke, the curve, the arrangement | notes on observation

by Tim Girvin | Designers, General, Storytelling | Feb 23, 2009

How does the framing of sight, and outcome of interpreted visualziations, drive design? And in looking — seeing — do you increasingly tune your sensing of visual content — and the display of it? While it’s surely impossible to define,...

True Brands | Finding authenticity in storytelling in luxury experience

by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009

A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that...

The word | language and the design of brand identity

by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009

Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean....

Hotel for Dogs | Branding

by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009

Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...

Human Brands | Karl Lagerfeld

by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009

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Valkyrie | Tom Cruise | Design

by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008

Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more...

Brand patterning: creating patterned reflections of brand identity

by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008

Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,...

Yves Saint Laurent | Marrakech, Morocco

by Tim Girvin | Artists, Brands, Cool People, Designers, Luxury, Places, Retail, Storytelling | Nov 30, 2008

Saying goodbye at the Majorelle Gardens. I did gesture to good bye, at his passing, along with, of course, millions of others — June | 2008. And most of the designers of significance on the planet: http://www.wwd.com/au_revoir_yves And, that closing in...

Primitive retail | stories at the heart of retelling — reselling the longer tail

by Tim Girvin | Concepts, Places, Retail, Scent, Storytelling | Nov 24, 2008

Exploring the heart of the premise — what promise told, in retelling retail in the ancient markets of the world? What story, better — once spoken, twice told, thrice sold? I’ve been wandering the streets, the souks, the markets and the old sections...

Human Brands | Tom Ford and Tom Ford

by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008

This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made...
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