by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What...
by Tim Girvin | Designers, General, Motion Pictures, Storytelling | Mar 1, 2009
The line between the story, the visualization, the brand. Story — told. Story — visualized. There’s a thread that runs between the original telling, and the next telling in story — and the next, and the next, and the next. One person tells a...
by Tim Girvin | Designers, General, Storytelling | Feb 23, 2009
How does the framing of sight, and outcome of interpreted visualziations, drive design? And in looking — seeing — do you increasingly tune your sensing of visual content — and the display of it? While it’s surely impossible to define,...
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that...
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean....
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...
by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009
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by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008
Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more...
by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008
Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,...
by Tim Girvin | Artists, Brands, Cool People, Designers, Luxury, Places, Retail, Storytelling | Nov 30, 2008
Saying goodbye at the Majorelle Gardens. I did gesture to good bye, at his passing, along with, of course, millions of others — June | 2008. And most of the designers of significance on the planet: http://www.wwd.com/au_revoir_yves And, that closing in...