by Tim Girvin | Concepts, Storytelling | Feb 18, 2022
IN EVERY ENCOUNTER THERE IS THE LOOK—THE APPEARANCE— OF WHAT’S ON THE SURFACE. AND THEN THERE’S: WHAT’S UNDERNEATH, THE BEHIND, THE SHADOW—THE DEEPER GLANCE. S O M E T H I N G M O R E Even in the digital space, there’s a story above, there’s a story below, there is a...
by Tim Girvin | Brands, Cool People, Designers, Places, Storytelling | Jan 28, 2022
WORKING IMAGINATION | THE IMAGINEERS AT DISNEYLAND In my history as a design leader, we worked around various propositions of entertainment at Disney—not only working on films, but Disneyland itself, in a string of calls from the Imagineering teams at Disney,...
by GirvinIT | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we...
by Tim Girvin | Brands, Cool People, Motion Pictures, Storytelling | Jan 14, 2022
EARLIER, WORKING WITH BRYAN ALLEN AND NANCY GOLIGER—THE CREATIVE LEADERSHIP AT PARAMOUNT—I WAS ASKED TO ADVANCE THE BRAND IDENTITY STORYTELLING DESIGN AROUND THE FILM “LARA CROFT TOMB RAIDER.” 2 We worked on both Angelina Jolie properties, under Simon West’s...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2021
MARKETING SPEAKS TO BRAND STORYTELLING, BUT THEREIN LIES THE SINGULAR FOCUS, THE REALM OF ATTENTION—AND FURTHER, THE INTENTION OF THE REACH. That comes down to the specificity of relevance and utility, the sound of the brand and its resonance to consumers, and...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to...
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a...
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the...
by Tim Girvin | Brands, Cool People, Designers, Luxury, Motion Pictures, Storytelling | Oct 16, 2021
James Bond in TOM FORD Dark Blue Wool Silk Check O’Connor Notch Lapel Jacket, O’Connor Tailored Trousers, Sky Blue Poplin Collared Shirt and Dark Blue Diagonal Silk Tie photo by Nicola Dove © Danjaq, LLC and MGM THE EMOTIONALITY OF THE LOOK, BRAND DESIGN, OF MOTION...
by Tim Girvin | Brands, Concepts, Storytelling | Oct 7, 2021
THE ALLEGORY OF THE CAVE AS A BRAND EXPLORATION THERE IS A STORYTELLING IN CAVES: HOW OLD THEY ARE, THE RIVERS RUNNING THROUGH THEM, THE JOURNEY THAT THE BRAND JOURNEYER TAKES, GETTING SOMEWHERE—INTO THE DARK, DISCOVERING SELF AND THEN OUT INTO THE LIGHT. AS WE GO...
