by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand...
by Tim Girvin | Brand Mysticism, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,...
by Tim Girvin | Artists, Concepts, Storytelling | Feb 28, 2023
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE...
by Tim Girvin | Brands, Storytelling | Feb 22, 2023
In our own history, we have been honored to cross from core motion picture identity to its applicable resonance in production design. Working on the Lots at Paramount, Warner Brothers and Universal, and meeting with the production crews for various film properties and...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of...
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human...
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
by Tim Girvin | Motion Pictures, Storytelling | Jan 12, 2023
DESIGNING LOGO ART IN THE CONSTRUCT OF PALÆOGRAPHY AND LETTERFORM CHRONOLOGICAL SEQUENCE. GIRVIN MOVIE LOGOS In a string of presentations in LA, as well as other parts of the country, I’ve spent time walking our process to motion picture studios, advertising agencies...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to...
