by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling, Trends | Sep 14, 2010
Seeing better, the sharp-eyed, or the old ones of the forest? What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica? Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica? More to...
by Tim Girvin | Cool People, Human brands, Motion Pictures, Storytelling | Sep 8, 2010
Exploring the journal, the working process and the act of creative development Guillermo Del Toro | Pan’s Labyrinth I’ve written and spoken publicly in the past about the concept of the journal — the annotated sketchbook — as a place of making...
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering....
by Tim Girvin | Concepts, Storytelling | Aug 13, 2010
DRIVING, AND SHOOTING, IN A JOURNEY OF 4 HOURS. SPONTANEITY AND IMAGERY. I SPEND A LOT OF TIME LOOKING AT PHOTOGRAPHY — AND I WRITE ABOUT IT, DESIGN AROUND IT, SHOOT IT. AND I PACKAGE AND DESIGN OTHER PHOTOGRAPHER’S WORK. DOING THAT, GIVES ONE A RESPECT...
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If...
by Tim Girvin | Cool People, Designers, Storytelling | Jul 28, 2010
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I’d sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua’i, and a story to tell — that...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 22, 2010
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There’s tension in that balance. Sometime back, I’d connected with Lynda Weinman and her husband, Bruce...
