by Tim Girvin | Brands, Storytelling | Jun 10, 2011
THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”...
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest...
by Tim Girvin | Concepts, Storytelling | May 31, 2011
when I draw this word in the sand, it changed with the time, the softening wind and the tides — the movement of the world changed that story told, finger in sand. And story became something wondrously new and alive — until: it vanished. “I wrote the...
by Tim Girvin | Places, Scent, Storytelling | May 27, 2011
Perfume Environments: The Scent Visioning of Christopher Brosius Window display, Brosius I’d tried to link to Brosius live, but couldn’t since he was working on project, one that he was focusing on. I did see him at his shop, but held my tongue in reaching...
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise...
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,...
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew...
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the...
by Tim Girvin | Concepts, Storytelling, Trends | Feb 1, 2011
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It’s interesting that the idea of genius — the...
by Tim Girvin | Concepts, Storytelling, Trends | Jan 28, 2011
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace — in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you’re having? Are you looking ahead, in passage against where...
