by Tim Girvin | Concepts, General, Places, Retail, Storytelling | May 21, 2012
Atelier Mecanic Crank, or Drink up? At Atelier Mechanic, there’s not much about this concept that’s actually “mechanical” — it’s more to artful and highly personalized assembly — a gallery of the personal experience. Soul...
by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012
Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate...
by Tim Girvin | Concepts, Storytelling | May 16, 2012
So — do I have to listen? The sentiments on the power of storytelling continue to emerge. Point is, who cares to listen? These days, dozens of friends, colleagues and client send along snippets to the power of the story, well told. The image above comes from our...
by Tim Girvin | Concepts, Storytelling | May 11, 2012
The word, the work, that optimizes Working in NYC, I was rifling through my wallet, heading downtown to the office, I pulled my subway card — which I’d noted in an earlier overview. Optimism, the MTA card There’s a word, that word — placed...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back...
by Tim Girvin | Concepts, General, Storytelling | Apr 16, 2012
Time ticks as you walk in the dark, emerging or failing light — and you realize that your true reliable momentum measure is the sound of your heels — moment to moment: pavement, gravel, pea, grass, chipped woods, snow and ice. Each, a rhythm, a story. Here...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Motion Pictures, Storytelling, Trends | Mar 26, 2012
Powerful ideas, invention and brand re-alignments, newly imagined. I’m looking for surprise, beauty, spectacle — designing it, looking at it, seeing it, extending that story — the telling of it. To tell anything, there has to be another — the...
by Tim Girvin | Brands, Concepts, Cool People, Places, Storytelling | Mar 20, 2012
Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 7, 2012
(Girvin | Barcelona) THE FINITE, THE INFINITE — AND WHO CARES WHERE YOU’RE GOING? HOW FAR MIGHT YOUR STORY GO? FAR — TO THE CALL OF THE RIPPLE. I remember when I was in grade school, and I couldn’t quite figure out the spelling of infinity...
