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THE QUEST FOR HEAT | ICELAND

THE VOLCANIC IMPETUS. ONCE IN MY LIFE, I’D TRIED TO BUILD A PLAN TO RUN [HIKE AND SUMMIT] THE VOLCANIC CIRCUIT ON JAVA, THE GREAT ISLAND OF INDONESIA — TO HIKE THE SPINE OF ONE OF THE GREATEST VOLCANIC ARRAYS IN THE WORLD, THE SO-CALLED “RING OF FIRE.” I hiked a...

The Cult of the Sigil

Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than...

Anytime? Are you always on?

Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find signs like this, I’m prone to ponder their meaning — as if...

Shadow Brands

Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker...

What could be worse?

There are bad signs, and then there are worse signs. In the journey of a designer of signing and related environmental graphics — the core point of the design strategy is storytelling — the story might be: this is the place; go here, do not go here, you...

SAY YES

The journey of the answer. Anytime you have an answer, there was a question before. And any question is a quest — it’s a journey, from one place of comprehension, the grip of knowing, to the pathway to a step of insight. And in that in sight, you see in. I...