by Tim Girvin | Concepts, Storytelling | Apr 23, 2015
The Beauty of Being Lost and Finding Found The signs that point to nowhere. Earlier, I was in Paris — I was working in an area that I was relatively familiar with — off Musée du Louvre, not far from the Seine. I’d been there, staying there, working many times,...
by Tim Girvin | Concepts, Storytelling | Apr 16, 2015
The twists and turns of meaning — drawn knowledge. In teaching workshops on the alphabet, and especially finding your own place in the quintessential expression of the YOU, in alphabetic form — the flow of your presence. What I believe is that each person has traits...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling, Trends | Mar 31, 2015
Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered...
by Tim Girvin | Concepts, Storytelling | Mar 26, 2015
The Art of Spacing In. In the frenzy of our present experience, we all struggle with the ever-unrelenting issue of connectivity. We need to be connected to everything, all the time. There is a phrase in the context of social and hybrid community management known as...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 17, 2015
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 12, 2015
Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides...
by Tim Girvin | Concepts, Human brands, Storytelling | Mar 10, 2015
Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky...
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the...
