by Tim Girvin | Concepts, Storytelling | Jun 7, 2016
DESIGNING THE SHADOW WORLD What Have You Seen of the Shadow World? In any journey, the question is never just what is on the surface, but what lies behind and beneath. It’s never about what you see in clarity alone, but what lies behind the Light. And what the Light...
by Tim Girvin | Concepts, Storytelling | Jun 2, 2016
ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, the questing strategist invariably finds that — besides the fundamentals of commerce — there are deeper values to the work: there is a...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | May 31, 2016
Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the...
by Tim Girvin | Artists, Brands, Concepts, Luxury, Marketing 2.0, Retail, Storytelling | May 26, 2016
Care, Craft and Centrality in the Value of Place in Authentic Making Earlier, working in, and writing about, luxury, I’d talked about truth — the deadly virus of pompous positioning of luxury goods. “Yes, fancy surely, but we actually had it made in China on the...
by Tim Girvin | Concepts, Storytelling | May 24, 2016
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the everyday. I’d offer a theory of the narrative cloud — the stories that...
by Tim Girvin | Brands, Concepts, Human brands, Luxury, Storytelling | May 12, 2016
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth and...
by Tim Girvin | Concepts, Storytelling | May 8, 2016
HAPPY MOTHER’S DAY Celebrating the Mysteries of The Mother In my journey thus far, I’ve studied the hand-making of things, the creative molding process as a person driven and bidden by the magic spell of making. But that making is a deeper realm, held in the...
by Tim Girvin | Concepts, Storytelling | May 3, 2016
The hand with heart holds more I was wandering, looking down old alleys, plazas and ancient streets. And I spied an old friend. The Hamsa. خمسة | חַמְסָה The Five. I used to wear one of these in college, during another phase of talismanic connection. I lost it...
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part...
by Tim Girvin | Brands, Concepts, Storytelling | Apr 26, 2016
BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building One, downtown Cincinnati, Procter&Gamble. What we thought then was...
