by Tim Girvin | Brands, Designers, Marketing 2.0, Motion Pictures, Storytelling | Nov 17, 2016
Identity, Story & Experience Design What is the game but a microcosm of life’s journey — and play but a perspective of living life in the fullness of a self-made, self-perceived adventure into the realm of the fantastical, the mystical and the magical? Live large,...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2016
The Deepest Cut: The Brand Allegory of the Cutting Edge In the journey of brand strategy, storytelling and design, a number of allegories constantly emerge. There is the journey, the road less traveled and the search for the pathway there are brand symbols of shining...
by Tim Girvin | Concepts, Cool People, Motion Pictures, Storytelling | Oct 25, 2016
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and...
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2....
by Tim Girvin | Concepts, Storytelling | Sep 27, 2016
The Exploration of Personal Journey and Ritualizing Experience Getting to the soul of things. What is a thing? I’ve wondered about that. A thing. T H I N G O.E. Ãlthing “meeting, assembly,” later “entity, being, matter” (subject of deliberation in an assembly), also...
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and...
by Tim Girvin | Concepts, Storytelling | Sep 20, 2016
The Icon of You — The Journey into The Other Those of us that have been around — out there, walking the woods, listening and looking, know the corvid clan…crows, rooks, ravens, jays, magpies and jackdaws. How could you miss them? They’re noisy. They have a point of...
by Tim Girvin | Concepts, Storytelling | Sep 9, 2016
HOW DO YOU SEE INFORMATION AS A STORY? Visualizing and organizing the perception of information Cinematic interface design as a reference to example Image above: © Cruise/Wagner + Amblin Entertainment It might be said that the rise of infographics — visualizing,...
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Storytelling | Aug 9, 2016
THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every brand is made by and for humans. Every human could be a brand. What’s...
