by Tim Girvin | Brands, Human brands, Storytelling | Jul 19, 2016
Will meaningful brands empower the strategy of business direction: the future? Could business stand for more than just bizzy-ness and commerce? Surely. And many do. In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be...
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the...
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome....
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of...
by Tim Girvin | Concepts, Storytelling | Jun 9, 2016
The Beauty of Rust Antiquity, Utility, Wabi Sabi and Beauty In one person’s eyes, as an object gets older, it cracks, it discolors — and it might rust. Okay, one approach — toss it out. Get rid of it. And contrary to that — another more classical line of thinking:...
by Tim Girvin | Concepts, Storytelling | Jun 7, 2016
DESIGNING THE SHADOW WORLD What Have You Seen of the Shadow World? In any journey, the question is never just what is on the surface, but what lies behind and beneath. It’s never about what you see in clarity alone, but what lies behind the Light. And what the Light...
by Tim Girvin | Concepts, Storytelling | Jun 2, 2016
ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, the questing strategist invariably finds that — besides the fundamentals of commerce — there are deeper values to the work: there is a...
by Tim Girvin | Concepts, Motion Pictures, Storytelling | May 31, 2016
Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the...
by Tim Girvin | Artists, Brands, Concepts, Luxury, Marketing 2.0, Retail, Storytelling | May 26, 2016
Care, Craft and Centrality in the Value of Place in Authentic Making Earlier, working in, and writing about, luxury, I’d talked about truth — the deadly virus of pompous positioning of luxury goods. “Yes, fancy surely, but we actually had it made in China on the...