by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so...
by Tim Girvin | Concepts, Storytelling | Nov 24, 2016
A MEDITATION OF THANKFULNESS: PASSAGES AND CHAOS: 2016 | KEEP DEATH BEFORE YOU Why skulls, someone asked? Take a minute. Thursday, 11.24.2016. 2016 has been, and is, a very difficult year. Not done yet. No, there’s no economic [re] or collapse, but there’s been a...
by Tim Girvin | Artists, Concepts, Cool People, Motion Pictures, Storytelling | Nov 22, 2016
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some rawhide narrative, that has been shared — campfire round, out on the Range,...
by Tim Girvin | Brands, Designers, Marketing 2.0, Motion Pictures, Storytelling | Nov 17, 2016
Identity, Story & Experience Design What is the game but a microcosm of life’s journey — and play but a perspective of living life in the fullness of a self-made, self-perceived adventure into the realm of the fantastical, the mystical and the magical? Live large,...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2016
The Deepest Cut: The Brand Allegory of the Cutting Edge In the journey of brand strategy, storytelling and design, a number of allegories constantly emerge. There is the journey, the road less traveled and the search for the pathway there are brand symbols of shining...
by Tim Girvin | Concepts, Cool People, Motion Pictures, Storytelling | Oct 25, 2016
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and...
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2....
by Tim Girvin | Concepts, Storytelling | Sep 27, 2016
The Exploration of Personal Journey and Ritualizing Experience Getting to the soul of things. What is a thing? I’ve wondered about that. A thing. T H I N G O.E. Ãlthing “meeting, assembly,” later “entity, being, matter” (subject of deliberation in an assembly), also...
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and...
