by Tim Girvin | Brands, Storytelling | Jan 24, 2018
THE STRATEGIC ALIGNMENT BETWEEN PRODUCTION DESIGN, STORYTELLING, PLACE-MAKING AND IDENTITY. STRATEGY? SYNCHRONY. I was reminded about brand alignments and world design in a recent posit at FastCompany, on Skyrim. I’ve actually been talking about this a lot in other...
by Tim Girvin | Places, Storytelling | Jan 17, 2018
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the form of signs — and as placards, they offer a storytelling of color,...
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the...
by Tim Girvin | Concepts, Storytelling | Dec 5, 2017
AS A DESIGNER, A BRAND PERSON — A CREATIVE, A STRATEGIST, A MARKETER — YOU WORK IN THREADING ALIGNMENTS OF CREATIVITY. THAT COMES TO THIS PARALLELISM: THE SYNCHRONY OF HOW YOU THINK, WHAT YOU’VE WORKED ON AND WITH, AS WELL AS WHERE YOU’VE BEEN. IT COMES DOWN TO: WHAT...
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2017
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail, Storytelling | Oct 25, 2017
STORYTELLING NINTENDO BRAND DESIGN FOR NINTENDO ENTERTAINMENT SYSTEMS, GAME BOY, SUPER NINTENDO, VIRTUAL BOY AND ULTRA64. OLDER, LEGACY GAMING SYSTEMS are becoming more popular, as in antiquated coolness, old hip as new, dope software. Even Atari shows up in...
by Tim Girvin | Concepts, Storytelling | Oct 18, 2017
THE SECRET HAND SHAKE, THE CARD WELL PLAYED, THE CONVERSATIONAL ALLUSION? MY MOTHER TAUGHT ME EARLY TO WATCH WHAT PEOPLE DO WHEN THEY SPEAK. In fact, we used to walk together and she’d say — “what do you think they’re saying?” “See those people over there, what are...
by Tim Girvin | Concepts, Storytelling | Oct 11, 2017
THE HORNET’S NEST OF INSPIRATIONS When I was young, till now, I have a profound fascination with insects. Really, arthropoda—insecta, arachnida and crustacea. That’s insects, spiders and crab-like creatures. Those hard-shelled creatures of earth, air and water. I...
by Tim Girvin | Brands, Motion Pictures, Storytelling | Sep 27, 2017
BUILDING DESIGNED BRAND STORYTELLING IN THEATRICAL MARKETING | JOURNALING STRATEGIES AS DESIGN THINKING. I used to teach workshops called “Find Your Raven.” These were journal workshops built for people to explore writing, page composition, collaging life experience...
by Tim Girvin | Concepts, Storytelling | Sep 13, 2017
TO GO FORWARD, YOU GO BACK. WRITE WHAT WAS. In my own experience, the study of the craft of design — which is, as we have explored — the signing of persona and intention, message and visual character, personally interpreted. To presume that a designer acts as a kind...
