by Tim Girvin | Concepts, Scent, Storytelling | Jul 20, 2010
Smoke, scent, perfume — the etymology of the mist of fragrance; examining the legacy of aroma, the waft of fire, in the history of language. The inspiration of smoke, scent and magic One might offer that, as a designer, I’ve spent a lot of time examining...
by Tim Girvin | Concepts, Designers, Scent | Jul 16, 2010
Exploring the concept of memory, experience and the layering of the scented, working in Paris: the evocation of the perfumes of women and the metaphor of place and fragrance design. (Photo: Girvin) A friend of mine asked that I offer something — a quick essay...
by Tim Girvin | Concepts, Places, Scent | Jul 9, 2010
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my...
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like...
by Tim Girvin | Concepts, Places, Scent | May 7, 2010
This blog reference comes from a request from Steve Heller — to write something about scent — about design — and creating and understanding experience. I was talking to him at a conference we were speaking at together — and he asked —...
by Tim Girvin | Concepts, Scent | Mar 22, 2010
Reaching into the soul of scent. The experience of studying scent is something that can go on for a lifetime. For me, it begins there — going back to the elemental memories of scents that simply struck a chord, early in my life, that taught the power of...
by Tim Girvin | Concepts, Scent | Feb 16, 2010
Paramount Studios Are you telling the truth – do you smell right? The smell and taste of things remain poised a long time . . . and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. (Proust, 1913/1928,...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Scent | Feb 13, 2010
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men — and those just following behind, the tweens, to explore and build on...
by Tim Girvin | Concepts, Scent | Jan 10, 2010
Dawn Clark|photo Perfume, memory, sentience and wandering; exploring the fume of an experience. Getting around, wandering, I find myself not infrequently smelling my way through places. Scent is memory; it’s the definition of recollection in experience. You can...
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be...
