by Tim Girvin | Artists, Brands, Cool People, Human brands, Scent | Jan 21, 2011
www.AndreaMaack.com The smells of stone, fire, snow and the sea — the perfume of Iceland: I walk the fragranced way. Every corridor, is a sequencing of scent. Every road, an avenue of smell. Each pathway, the censed notation. I do dream about the crossing guard...
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that...
by Tim Girvin | General, Scent, Trends | Nov 29, 2010
Experience design, recollection, fragrance and holistic presentation “When Cleopatra first travelled to meet Mark Antony, her arrival was announced by the pungent perfumes before her barge was in sight.” The History of Perfumes What counts in the mind and...
by Tim Girvin | Concepts, Retail, Scent | Nov 22, 2010
Aman | Bali, Indonesia (Girvin) THE HEART OF FRAGRANCE IN HOTELS AND RESORTS Is it a designed scent, the perfume that is gathered into a perfume fusion that signals the messaging of the opening experience in entering a space? Or is it more holistic, the bigger...
by Tim Girvin | Cool People, Designers, Scent | Nov 3, 2010
What’s being said, the framing of design, in the containment of fragrance. Ancient containments | Museo Santa Maria Novella, Firenze (Girvin) Pierre Dinand, story and Girvin: collaborations, explorations and ideals: perfume bottled, scent packaged, story told....
by Tim Girvin | Concepts, Marketing 2.0, Retail, Scent | Oct 21, 2010
When scent becomes too much in retail environments and place making: fragrance awash in experience design Image courtesy of Warner Brothers (Inception) Abercrombe & Fitch, conflict and protest — a Fierce objection You might recall a time when, strolling at a...
by Tim Girvin | Artists, Cool People, Human brands, Scent | Oct 11, 2010
Bertrand Duchaufour at Madison Avenue L’Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place — in scent. It’s interesting, the idea of thinking about working in smell and place — exploring the...
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
by Tim Girvin | Scent | Aug 20, 2010
An exploration of trees, their saps, the resinous outcomes, the essences and their fragrances. And Birch bark — a visit to the Early Buddhist Manuscripts Research Project in the palaeographic laboratories at the University of Washington. Scent, script and...
by Tim Girvin | Concepts, Cool People, Human brands, Scent | Jul 26, 2010
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...
