by Tim Girvin | Concepts, Cool People, Places, Scent | Aug 13, 2012
Creating sensate holism in place-making Color, perception, light — happiness in moment — personal voicing of story and gathered re-collection, all impact the moment of scent, the waft of an instant, reclaimed and recalled. summering scents — could...
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell...
by Tim Girvin | Brands, Concepts, General, Scent | Apr 2, 2012
What story, hi:story? HISTOIRES DE PARFUMS | Blackbird Apothecary –––––––––––––––––– What story, hi:story? Antique Chemistry and distillation equipment, here and below from Girvin blog story: Farmaceutica Santa Maria Novella | Girvin imagery What is the context of...
by Tim Girvin | Concepts, Scent | Mar 21, 2012
Sitting, working, early this morning — there’s smoke wafting in the studio. It’s too dark outside for there to be any other light — none emerges from the old building, studio windows – an old class room. The scent of this is old wood...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a...
by Tim Girvin | Concepts, Cool People, Scent | Dec 2, 2011
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — a book, among many books, hidden in a mythical...
by Tim Girvin | Concepts, Scent | Nov 30, 2011
ROUGH TRADE #3 The Perfume of Refuse, Decomposition and Excrement (The third of three essays on unusual scent strategies) In the beginnings of Das Parfum, authored by Patrick Süskind, there is a grouping of expressions that I’d first read in the original German....
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the...
by Tim Girvin | Concepts, Scent | Nov 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn shirt, and put the wounded in my mouth, to stop...
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a...
