by Tim Girvin | Brands, Concepts, Scent, Storytelling | Jun 17, 2014
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where — “ANYTIME.” When I find signs like this, I’m prone to ponder their meaning — as if...
by Tim Girvin | Concepts, Places, Retail, Scent | May 8, 2014
The Design of Fragrances From The Forest Sometimes, it’s a ritual. A gathering of clans, spirits, prayers and reaching to another place, the plane of the unseen. Sometimes, it’s just fire, smoke and the vapors of translation — from woods and grasses...
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as...
by Tim Girvin | Concepts, Interior Design, Places, Scent, Storytelling | Mar 13, 2014
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your...
by Tim Girvin | Places, Scent | Mar 6, 2014
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s — a subway nexus, just off Houston. While I was there, looking for stories, things...
by Tim Girvin | Concepts, Places, Scent | Feb 4, 2014
THE BRAND AND FRAGRANCE STORYTELLING STRATEGIES OF COMME DES GARÇONS “There is no plan.” Rei Kawakubo As a blogger on design, and on perfume, and architecture, I’m always looking for threads, entanglements and weaving between lines of thinking action...
by Tim Girvin | Scent | Jan 23, 2014
You smell. Where you go, where you’ve been, what you remember is what holds you. You have a scent, whether you’re wearing a perfume or not. And you’ve smelled things, places you’ve been, things you’ve remembered. What were they? The point...
by Tim Girvin | Scent | Jan 16, 2014
THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you,...
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows...
by Tim Girvin | Scent | Oct 23, 2013
The Pitch for the Pitch; Resins, Sap and Crushed Conifer In the storm, the fragranced molecules of the woods come alive. A shower of pollens, wood dust, and if the storm is fevered enough, conifers snap needles, deciduous trees shear branches and leaves, bark curls...
