by Tim Girvin | Artists, Scent | Jul 6, 2008
Studying the world of Brian Eno: scent, strategy, music and environment in experience design and contemplation. Image Copyright, Apple Computer, Inc., © 2008, all rights reserved. “Humans are capable of a unique trick: creating realities by first imagining them,...
by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful...
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design...
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated...
by Tim Girvin | Concepts, Cool People, General, Scent, Trends | Mar 15, 2008
Everything smells. Every thing — scents. There are layers to scent in experience. It’s all about what you remember, what you hold — what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls — that...
by Tim Girvin | General, Scent | Nov 24, 2007
http://www.amouage.com/ What’s the story, what’s the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new...
by Tim Girvin | Brands, Cool People, Luxury, Scent | Nov 15, 2007
I had the chance to connect with Aerin Lauder, the 40th floor, the GM building, 5th Avenue and Central Park South — for a tour of her grandmother’s offices as the presentation forum — gallery, rather — for her personal collection of objects for...
by Tim Girvin | General, Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
