by Tim Girvin | Concepts, Scent | Feb 27, 2026
Jáime les sensation forte Wind at my back, ocean waves roaring overhead, standing in the middle of the storm-cast river running, & climbing an old tree in the middle of winter, snow falling. I like the strong sensation…and here it is, in the weaving of winds,...
by Tim Girvin | Scent | Nov 24, 2007
https://www.amouage.com/ What’s the story, what’s the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new...
by Tim Girvin | Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it...
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...
by Tim Girvin | Cool People, General, Scent | Mar 23, 2007
There was all ways the myth of the beginning in her, that was un-named and known as force of making, Matrix and in that mystery, found, burdened, measured then lost in the fool that was man. The scent of the beginning drifted away, yet remains [ p e r f u m e ] in the...
by Tim Girvin | Marketing 2.0, Places, Scent | Aug 25, 2006
Scent is a slightly uplifting character to the dynamics of a space. Time Warner’s new Samsung technology space has a expression of light citrus blown in. The entries of Hotel Costes, and perhaps by contrast, W, Mandarin Oriental and Schrager’s offerings...
