by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows...
by Tim Girvin | Brands, Concepts, Designers, Motion Pictures, Retail | Oct 21, 2013
Identity, Story & Experience Design When you think about a game, it invariably is about play. Play and game. And, are you having fun? A quick play: see Girvin’s gaming movie and specially commissioned sound track. What is play? What is game? Play is an old...
by Tim Girvin | Brands, Cool People, Retail, Storytelling | Jul 30, 2013
When You Get Out There. For the Curious, More Can Be Found. Doors opened, entries walked, the pilgrimage taken. When you get out there, closer to the heart of the story, the feeling of it: the place, the brand, the people, the story, can be found. For nearly 20 years,...
by Tim Girvin | Artists, Brands, Cool People, Retail | Jul 25, 2013
PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE I was talking to a young engineer about the principled ideation of Apple industrial design; that certain details are not only innovative not only in terms of product design creation — they didn’t exist...
by Tim Girvin | Brands, Luxury, Retail, Storytelling | Jul 23, 2013
THE HAND CRAFT OF RETAIL DESIGN IN THE BEGINNING, RETAIL DESIGN GOES BACK TO ONE SIMPLE PROPOSITION. “WHY SHOULD I BUY FROM YOU?” The implications of retail speaks to retelling — that is, there is a story, and another story, in a story — and...
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the...
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and...
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...
by Tim Girvin | Artists, Brands, Places, Retail | Mar 6, 2013
My Experience With Yakuza: the story of Miss Ko, Paris & Brand story in Restaurant Design [GBH] [Imagery, below, from Ko] Brand, patterning, statement, interiors — the graphical interplay of message, story and imagery. One trip to Japan, I was in Kyoto, and...
by Tim Girvin | Brands, Concepts, Luxury, Retail, Scent | Feb 25, 2013
Working in Japan, we designed for Japan, for Shiseido. There’s a story there, digging in, building the fluency of designing to another culture, in that culture; it’s not American design, transported to work in the Japanese markets, it’s designing...
