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The new Starbucks store prototype: Heritage @ 1st & Pike | Seattle

by Tim Girvin | Concepts, Interior Design, Retail | Mar 27, 2009

A return to the spirit of store one. I’ve worked in the Seattle coffee brewing experience for several decades. And all the while, I’ve been a lover of coffee — and the coffee sensate experience. There are two favorites for me. One, coffee made,...

Neil Fiske | Eddie Bauer and seeking the heart of brand story

by Tim Girvin | Brands, General, Retail | Mar 23, 2009

Several years ago, at a WWD | CEO Summit, in Miami, I met Leslie Wexner, the fabled CEO of The Limited Brands. Actually, he was waiting to speak at the event, and I went to him, to ask some questions. One questions burned in my mind. Simple, but compellingly powerful...

Apple Retail Design Photographs | Retail oriflamme: Apple Store+Story | NYC

by Tim Girvin | Brands, Interior Design, Retail | Mar 20, 2009

I found this story, and thought I’d post it. It’s from a couple of years ago, but it is still layered with details about how I see this store. I offer this grouping of images, shot at Apple’s new store in NYC on 5th and Central Park South, as a kind...

Exploring the Spa Brand: Story, fire, passion and place.

by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009

A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate...

Hotel for Dogs | Branding

by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009

Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...

Fauchon | True Brands: Beautiful Authenticity | Truth in the telling (2nd in a series)

by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008

I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of...

Brand patterning: creating patterned reflections of brand identity

by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008

Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,...

Yves Saint Laurent | Marrakech, Morocco

by Tim Girvin | Artists, Brands, Cool People, Designers, Luxury, Places, Retail, Storytelling | Nov 30, 2008

Saying goodbye at the Majorelle Gardens. I did gesture to good bye, at his passing, along with, of course, millions of others — June | 2008. And most of the designers of significance on the planet: http://www.wwd.com/au_revoir_yves And, that closing in...

Primitive retail | stories at the heart of retelling — reselling the longer tail

by Tim Girvin | Concepts, Places, Retail, Scent, Storytelling | Nov 24, 2008

Exploring the heart of the premise — what promise told, in retelling retail in the ancient markets of the world? What story, better — once spoken, twice told, thrice sold? I’ve been wandering the streets, the souks, the markets and the old sections...

Quarter Pounder | Japan: new brand, no brand

by Tim Girvin | Brands, Concepts, Places, Retail, Trends | Nov 21, 2008

Exploring unbranded brand storytelling There’s a new concept that’s been created by McDonald’s, in Tokyo. No brand, yes brand — scrap brand, new brand. “We want consumers to discover great taste and not care about who produced it.”...
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