by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Scent | Feb 13, 2010
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men — and those just following behind, the tweens, to explore and build on...
by Tim Girvin | Brands, Concepts, Human brands, Retail | Feb 5, 2010
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There’s a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and...
by Tim Girvin | Brands, Concepts, Retail, Trends | Feb 1, 2010
The sentience of reading experience: Kindle vs. iPad, an exploration of dimensionality. This from GadgetLab: “But some die-hard e-reader fans like Len Edgerly, who hosts the weekly Kindle Chronicles podcast, say pretty e-books aren’t as big a draw as some would...
by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Nov 8, 2009
Photo A indulgent luxury that is flourishing even in recessionary challenges. It’s what we walk on. It’s what we walk with. Or what we’ve got on our feet. And for some of us, the concept of the shoe is just “down there”, something to...
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic...
by Tim Girvin | Concepts, Retail | Nov 1, 2009
Exploring tiny market communities and micro retail — small shopping is beautiful While I’ve (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good...
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never...
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,...
