by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a...
by Tim Girvin | Places | Jul 8, 2008
A Firenze, ci è una bellezza speciale nel disegno dei segni per i negozi. Ci sono gli alfabeti speciali, quello è squisito e perfino forse un piccolo sconosciuto. Ma gradico quello. È una bella cosa. E continu aare cercare più. Ma conoscete gi quello. Sto cercando...
by Tim Girvin | Places | Jul 7, 2008
What site, sighted? What sighting, sited? What citing, site — in sight? There’s always a sense between place, and presence and story. But the real challenge is — who’s listening? And if there’s a story, then how is it told? Being here in...
by Tim Girvin | Places | Jun 26, 2008
Reflections on retail design and the minimalist intent: brand and reflectivity in experience design, community and place. Since I’ve worked in the space of retail design for about 30 years, I’ve been long exploring the idea of design that relates to space....
by Tim Girvin | Artists, Places | Jun 1, 2008
Exploring form language, art and brand. Miro Kuzmanovic | Reuters My first large-scale awareness of Anish Kapoor, live exposure, was in October 2006, at Rockefeller Center, NYC. But I’d studied his work, off and on, for about 15 years:...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded...
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,...
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design...
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been...
by Tim Girvin | Concepts, Cool People, Designers, General, Places, Trends | Mar 23, 2008
Rem Koolhaas A new vision in Dubai is an amalgam of the plain with the bold — OMA & Rem Koolhaas “Dutch architect Rem Koolhaas revealed his concept of “the generic city,” a sprawling metropolis of repetitive buildings centered on an airport and...
