fbpx

GOING FOR THE HEART, THE HEAT OF BRAND

Exploring brand culture, in a circumspect study I was talking to a client about getting into a place — “when you’re in, what do you see, what do you sense?” Being one that works in retail and restaurants, as an experience designer, I tend to...

THE SCENT OF COLOUR

When you see something, does a scent come to mind? Sensing synaesthesia — the sensation of perfumed visualization. For a long time, we’ve been fascinated by the idea of hearing color, tasting sound, touching scent — the notion, rather the condition,...

Building the Cult of Yogurt

Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,...