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The Sound and the Fury

The Acoustical Messages of Place In my study of experience narrative design and the experiencer in place — for me and for others — I ponder the notion of sound. As a designer of places to be, to tell stories, to share ideas and products, to evoke comfort,...

Looking at Skins

Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of that content, product or story in a manner that it can be...

James Turrell

James Turrell, Designer in Light The Guggenheim | NYC We have a lot of history with the legacy of Turrell — and real history, in terms of what we’ve done for Seattle in introducing Seattle to his work. Only about 28 years ago. Deanna and I were taking a...

The Insight of Experience

Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...

The Vibe of Place

The Spirits in An Environment I was walking in a place and I realized, for a moment, that I was alone. But there was something there, studying the sensation of environment. It had to do with the holism of the sensations — light, warmth, breeze, the former...

Rippling

The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I...