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Morgan

AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...

Dwayne Johnson as Doc Savage

The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse...

Movie Titling / Hand Craft

Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the...

The Draft of Horror

Designing Identities for Scary Storytelling | Gruesome Design for Films I was talking to a young aficionado of typography and the lettering arts, as well as a connoisseur of scary movies, and we talked about logos for horror movies. And, to quote, “why is that...

The Weaving of the Alphabet

Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of...