Morgan

AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...

Dwayne Johnson as Doc Savage

The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse...

Movie Titling / Hand Craft

Working from Scratch: Customized Type Face Design, Font Development and Motion Picture Design The presumption is — design by hand and the work is better. Is that right? In the study of aligning idea to shining, brand to epiphany, inspiration to magic — there is the...

The Draft of Horror

Designing Identities for Scary Storytelling | Gruesome Design for Films I was talking to a young aficionado of typography and the lettering arts, as well as a connoisseur of scary movies, and we talked about logos for horror movies. And, to quote, “why is that...