by Tim Girvin | Brands, Motion Pictures, Storytelling | May 27, 2020
IN A LEGACY OF DECADES OF COLLABORATION, THERE ARE ELEMENTS THAT SPEAK LOUDER THAN OTHERS, LIKE THE WORDS THAT MESSAGE FIRST-OFF, TO A READING BRAND EXPERIENCER. THE HOLLYWOOD MOTION PICTURE PRESENTATIONS. In the brand journey of forty five years of exploration of...
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Apr 15, 2020
BRAND DESIGN, INSPIRATION, CONSTRUCT AND MEANING The quest for the right place of brand identity—starting with strategic foundations of name, story, stance, personality and chromosomal attributes, integrative and experiential tactics—extends to look, and, inherently,...
by Tim Girvin | BRAND MYSTICISM, Cool People, Motion Pictures, Storytelling | May 24, 2019
BRAND MYSTICISM IN CINEMATIC STORYTELLING: working in the motion picture industry, you see patterning. Imagery above from LionsGate|Summit There are arcs of narrative lines, plot structures—character intercessions, ascensions and descensions of protagonist figures, as...
by GIRVIN | Concepts, Motion Pictures | May 2, 2019
How do you design for the impending potency of silence? This was a problem presented to GIRVIN when tasked with developing the movie title for John Krasinski’s directorial debut “A Quiet Place.” The process, for us, begins with the script. Located in a secure spot at...
by GIRVIN | Brands, Motion Pictures | Mar 22, 2019
March 24th marks the 416th anniversary of Elizabeth I of England’s death. Because of this, we thought it would be an opportune time to look back on how we researched and developed the title design for Mary Queen of Scots. When working on film branding, we believe it’s...
by Tim Girvin | Artists, Motion Pictures, Storytelling | Jan 31, 2019
THE DRAWING OF MOVIE LOGOS AS A STATEMENT IN THE ARTISAN INSIGHT: FROM MIND TO EYE TO HAND AND THE ILLUSTRATION OF LANGUAGE AND IDEALS. When I was in college, I didn’t really study conventional “graphic design,” in fact, I skipped it altogether. The module on...
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,...
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Sep 12, 2018
THE DESIGN OF THE SERPENT AND THE RAINBOW. Isn’t it so that there’s a pattern? As a person that’s been writing strategy and designing for just short of a half century, I get around. See things. I see into things as a designer and a professional; and I see things as a...
by GIRVIN | Motion Pictures, Storytelling | Aug 29, 2018
IN THE SCHOLARLY WALK-BACK IN DESIGN TIME, COULDN’T YOU LOOK INTO THE SCRIPTED CALLIGRAPHY OF A TIME OF CENTURIES BEFORE? YOU SHALL STUDY THAT WHICH EXHALED LIFE INTO THE WRITTEN NOTATIONS OF MARY STUART’S ASTONISHING LIFE. You could go back. To go forward, look back,...
by Tim Girvin | Cool People, Motion Pictures, Storytelling | Aug 1, 2018
THE STRATEGY OF DESIGNING MOTION PICTURE BRANDING. THERE’S A PATTERN LANGUAGE, WHICH IS SENSUALLY INTERMINGLED. IT IS DESIGN, PLACE-MAKING, CHARACTERIZATIONS, CINEMATIC STYLE, SOUND DESIGN, MUSIC. ALL ARE PART OF THE TELLING. To that telling: how is it that the...