by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | Mar 15, 2012
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path — moving forward: slow down and study the surroundings as you move forward. Pay close...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a...
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,...
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as...
by Tim Girvin | Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail | May 23, 2011
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Places | Apr 22, 2011
Core Values | Sweden — could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE — AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES — ADHERE TO COLLECTIVELY?...
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew...
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?...
by Tim Girvin | Concepts, Marketing 2.0 | Jan 14, 2011
BMW and the physiology of branding the eyes with flash effect. What about the idea of using image flashing to imprint the retinal curvature of the inner eye thereby burning the image into their sight? This year will surely be about change. And innovation. And...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping...
