by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the...
by Tim Girvin | Marketing 2.0, Places, Storytelling | Nov 15, 2012
Curiosity, where are you? Are you the Mayor of Mars? Yes — to the Mayorship. But to the geo-synchronism of FourSquare, the point might be journey, story, relevance and place. I’m here. I’m there. I’m no where. Mars Curiosity at Gale Crater...
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well...
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild...
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Aug 10, 2012
Rippling – the metaphor of touch. One story, is another, and another. An other. You tell me your story, and I will hold it to heart, and carry that story as it becomes my own — carried for you, by me. Care, beauty, sharing and community. What is the...
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Trends | Aug 1, 2012
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily...
by Tim Girvin | Cool People, Designers, Marketing 2.0, Retail, Storytelling, Trends | Jul 23, 2012
Stephen Kenn > Manly men brands | designing for them — building brand + personal stories about them Embracing the masculine spirit, design, thinking, story and truth in offering. Thinking about a man, and designing for men — it’s a challenging...
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
