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SUSPECT ZERO | BRAND THINKING  ON “REMOTE VIEWING”?

SUSPECT ZERO | BRAND THINKING ON “REMOTE VIEWING”?

by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021

TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be...

TEAM EXPLORATIONS OF INNOVATION: BRANDQUEST®

by Tim Girvin | Brand Mysticism, Brands, Marketing 2.0, Storytelling | May 19, 2020

THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising...

VODKA AND VETIVER: DISTILLATION—AND THE PERFUMES OF MEMORY

by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020

BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on...

NEURAL-MARKETING: THE PSYCHIC PLACE OF BRANDING

by Tim Girvin | Brand Mysticism, Brands, Marketing 2.0, Retail | Feb 19, 2020

In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the...

FLAME ON | FIREBRANDING WITH STRATEGIC INTENTIONALITY

by Tim Girvin | Brand Mysticism, Marketing 2.0, Storytelling | Feb 5, 2020

MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a...

THE OPENING OF THE NYC NORDSTROM FLAGSHIP STORE

by Tim Girvin | Brands, Cool People, Marketing 2.0, Places, Retail | Oct 25, 2019

EVERY JOURNEY HAS A BEGINNING—ITS END IS MERELY ANOTHER BEGINNING. In my history with Dawn Clark, my best friend, design partner, consulting collaborator, surfing mate, it’s been a long evolution of watching her ideations of the Nordstrom store-wide redesign, from her...

DESIGNING CUSTOMIZED BRAND FONTS FOR PROJECTS | ALPHABETICAL BRAND STRATEGY

by Tim Girvin | Brands, Designers, Marketing 2.0, Trends | Oct 3, 2018

ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes...

THE HOLISM OF SENSATION AND SPECTACLE | LIZ MULLER | CHIEF DESIGN OFFICER: STARBUCKS

by Tim Girvin | Artists, Brands, Cool People, Interior Design, Marketing 2.0, Places, Retail | Sep 19, 2018

SYNAESTHETIC EXPERIENTIALITY AND DESIGN LEADERSHIP As a journeyer of decades of design, all over the world, and in partnering with many adepts in that journey, it’s interesting to study different models of design leadership. There are collaborators and team-builders,...

THE CODE OF THE MESSAGE | THE DESIGN OF THE ALPHABET

by Tim Girvin | Artists, Brands, Designers, Interior Design, Marketing 2.0 | Nov 8, 2017

THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time...

NINTENDO NEBULA | DESIGNING GAME WORLDS

by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail, Storytelling | Oct 25, 2017

STORYTELLING NINTENDO BRAND DESIGN FOR NINTENDO ENTERTAINMENT SYSTEMS, GAME BOY, SUPER NINTENDO, VIRTUAL BOY AND ULTRA64. OLDER, LEGACY GAMING SYSTEMS are becoming more popular, as in antiquated coolness, old hip as new, dope software. Even Atari shows up in...
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