by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Marketing 2.0, Trends | Feb 28, 2008
What is life? smiley groupings, right? —- vivacity, sprightliness, vigor, verve, activity, energy. I go backwards. When I think about life — going back to something that was before, that reaches to the now — and the me that is living now. Life = Body...
by Tim Girvin | Artists, Concepts, General, Marketing 2.0, Trends | Feb 27, 2008
Big questions. What’s asked, what’s answered? …. What I’m thinking about: I’ve found myself always contemplating — why, who, were, what? And I’ve been writing about that for years. What | ever? For | ever? …. Here are...
by Tim Girvin | Concepts, General, Marketing 2.0 | Feb 23, 2008
We’ve talked about, or I’ve written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Trends | Feb 22, 2008
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the...
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common...
by Tim Girvin | Concepts, General, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant...
by Tim Girvin | Cool People, General, Marketing 2.0 | Nov 7, 2007
Sometimes, there’s one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client’s office, the one elemental attribute of the interiors that I study are the books. What books are there? What’s this...
by Tim Girvin | Concepts, General, Marketing 2.0, Retail | Jul 16, 2007
What if you could do your own thing, create a retail space of your own? I’ve thought about that idea, doing just that — maybe in retirement, whenever that might be. Tim’s stuff. And a lot of that there is. But then there’s kiosk. Soho, NYC. I...
by Tim Girvin | Cool People, Marketing 2.0, Motion Pictures | Jul 11, 2007
The Transformers trailer virus, Paramount sown… Favorite
