by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Apr 13, 2009
The concept of cult, culture and brand | spirit integrated. “I have a dream to devote major portions of my busy life to poor community.” Ratan Tata I’ve spoken about the concept of the cult of the brand, and the tribes that follow it. And others have...
by Tim Girvin | Concepts, General, Marketing 2.0, Storytelling | Apr 4, 2009
When presumptions of documentary hold, truth be told? All the world’s a stage, so inferred — As you like it. And, to that, we are all mere actors, exiting, staging, right, left? And finally, off the stage? Advertising, by its very positioning, is,...
by Tim Girvin | Brands, Concepts, Cool People, Marketing 2.0, Trends | Feb 12, 2009
Thinking about how things are seen, scene… scene, this — ? the seen, the seeing, the scene? right? Visualizing Twitter as Barack Obama Became the 44th President tableau, go. I was studying this modeling, and collided with, again, Tableau. When I go back,...
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario...
by Tim Girvin | Marketing 2.0 | May 28, 2008
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing — he creates marketing solutions in and out of house — and has been exploring the concept of the responsibility of marketing on his very good blog The...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Trends | Apr 14, 2008
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama — and what that means for business, brand development and human capital in culture. Firms of Endearment. I’ve spent the last couple of days walking around the edge of...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Storytelling, Trends | Mar 30, 2008
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 13, 2008
I’d been prepping myself to connect with Chris Anderson, since I’d worked remotely on the cover. Seattle | San Francisco | NYC. I keep jumping. The work’s there — I work anywhere that I need to. Find something, work on it. Go there. Nice...
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Trends | Mar 7, 2008
Chris Anderson of Wired Magazine: on Charlie Rose (PBS) I like Charlie’s opening presentment: “I believe that there is a place in the spectrum of television for really good conversation, if it is informed, spirited, soulful.” Spirit and soul. I like...
