by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of...
by Tim Girvin | Brands, Marketing 2.0, Retail | Aug 11, 2009
Exploring the mapping of personality and brand in cultural change | Amazon+Zappos and the Endless(.com)…potential. Amazon CEO Jeff Bezos has a point of view — and his strategies, intriguingly, focus on one compelling degree of index. Community attention....
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Aug 1, 2009
Exploring social networking tools in building sharing communities: blogging and direct selling relationships. We worked with Kajeet’s founder, Daniel Neal, to build out the opening of a brand proposition for a children’s mobile phone technology a couple of...
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the...
by Tim Girvin | Concepts, Marketing 2.0 | Jun 20, 2009
Who do you trust? Facebook search engine results? Your friend’s a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Jun 8, 2009
What brands face, in Facebook? Many, if their culture is robust enough… In the metaphor of communing, there are layers — circles — of connections that we have with each other and our friends. A drop, ripples. Stories are told — they are shared,...
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 7, 2009
Thoughts on bing, the new search engine for Microsoft Just days ago, the kick off. According to the overview from Microsoft, “the idea behind ‘Manifesto’ is to elicit an emotional response about a concept that is decidedly not emotional.” And...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Motion Pictures, Storytelling | May 11, 2009
Examining the concept of set design, visuals and production reflected in experience and branding: It took me a long time to determine whether this structure for the film Quantum of Solace was real, or a production design concept for the movie. As it was, the building...
