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Luxury Branding and Patterning

Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in...

Death of Luxury

There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the history and movement of luxury brand(s) in Asia that see a potential turning...

Tom Ford – part I

I’ve been tracking Tom Ford’s work closely, from before our YSL days. I loved that work, working with you…and it was great learning more about the man, the history ( all of them ) and the characters that emerged in the brand. Not sure where...

Robert Polet | CEO | Gucci

I’ve been walking around the edge of this luxury brand, and its leadership — CEO | Robert Polet for the last several years. I’d reached here to Gucci headquarters in Paris and London, exploring the dimensions of the brand. I worked with the...

Luxury in China

Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –...