by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Places | May 20, 2014
The layering of textured sensation at Comme des Garçons | Dover Street Market | NYC In one’s career, there are intersections, points at which you make a crossroads crossing — you come into the intersection going one way, and you leave that, as crossing...
by Tim Girvin | Concepts, Interior Design, Places, Scent, Storytelling | Mar 13, 2014
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your...
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Storytelling | Feb 20, 2014
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the...
by Tim Girvin | Concepts, Interior Design, Places | Nov 26, 2013
Designing for, and in, The Soul of Place For some, it might be the light of a room; for another, it might be the scent, for another — it’s the touch. And still another, it’s the vibe, as if there is a Spirit in the room. People contribute to the...
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...
by Tim Girvin | Interior Design, Places, Trends | May 17, 2013
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I...
by Tim Girvin | Concepts, Designers, Interior Design, Places, Storytelling | May 1, 2013
The Storytelling of Place, in the Minds of the Experiencer I just told this story recently. I was working with a colleague, in Florida — our client, her boss, was Michael Eisner. He had a dream about a Disney place that would be a kind of learning experience...
by Tim Girvin | Brands, Cool People, Interior Design, Places | Mar 18, 2013
Making a Statement of Identity in the Procession of Experience. Sometimes, as a designer, one cuts to the chase and puts the story right there, out in front. Big. So too the dynamism of Scott Brownrigg’s designed installation of monster identity in the...
by Tim Girvin | Brands, Concepts, Interior Design | Mar 13, 2013
Designing story, in place, the allegory of nature, space — in making a place I find myself in the study of the symbolic, the metaphorical — and, to the end, the magical. I recall when Apple defined the iPad as ‘magical.” An interesting choice...
by Tim Girvin | Concepts, Cool People, Interior Design, Places, Trends | Mar 1, 2013
Small living, the Footprint of Micro places The delicacy of small, thoughtfully crafted, green-built and well-organized places to live in. Working with a housing development team in Seattle, Girvin’s ideator® naming team built a naming strategy to support the...
