Puma Stretching Ferrari

I was working back east, around Princeton and elsewhere out there, and came to this new modeling for Puma. I really like the floors, which seem like they are made of some kind of silvery slop, hardened. And there are other really strange materials as well — spongy...

Whole Foods and Storytelling

Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically...