by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild...
by Tim Girvin | Cool People, Human brands | Oct 6, 2012
Apple I was talking to a group of Japanese design students yesterday at the GIRVIN | Seattle offices, about the idea of the heart of design — and the signature, the personal signing, that any designer will bring to any challenge. The signature is all you. And...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,...
by Tim Girvin | Cool People, Human brands, Retail | Aug 21, 2012
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love brands,...
by Tim Girvin | Concepts, General, Human brands | Aug 14, 2012
The last days of the Olympics | London 2012 The gift of the games, “the Soul of the Olympics.” When you think about it, hasn’t the Olympics, London 2012 been about the unbridled power, the spirit of the people who came: phenomenal? From small story...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 13, 2012
A KEY START, TO ANY DEFINITION OF SELF, BRAND, ENTERPRISE, DIRECTION. The Quest for brand stance and conditioning. In my office, at the corner of 2nd Avenue and Stewart, Seattle — on the wall, a sign poses the simplistically profound question: “Who are...
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —...
by Tim Girvin | Brands, Cool People, Human brands | May 13, 2012
Daphne, the human brand, is she a Mother, too? Answer would be yes. Happy Mother’s Day, Daphne. Image above, below — of Daphne. from DarkBlues. Might be, that the mission, the promise of Daphne is about celebrating design and creativity [which is really...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Jan 9, 2012
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one — to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten years back, I’d...
