by Tim Girvin | Brands, Cool People, General | Apr 3, 2012
THE MARK OF THE WORD Tim Girvin shooting words, textures, materials | photo Dawn A. Clark THE WORD OF THE MARK, THE POWER OF THE WORD, THE CONTEXT OF MEANING: MARKED W O R D M A R K, n. All Imagery except the first — noted and duly credited — by GIRVIN...
by Tim Girvin | Brands, Concepts, General, Scent | Apr 2, 2012
What story, hi:story? HISTOIRES DE PARFUMS | Blackbird Apothecary –––––––––––––––––– What story, hi:story? Antique Chemistry and distillation equipment, here and below from Girvin blog story: Farmaceutica Santa Maria Novella | Girvin imagery What is the context of...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Motion Pictures, Storytelling, Trends | Mar 26, 2012
Powerful ideas, invention and brand re-alignments, newly imagined. I’m looking for surprise, beauty, spectacle — designing it, looking at it, seeing it, extending that story — the telling of it. To tell anything, there has to be another — the...
by Tim Girvin | Brands, General | Mar 10, 2012
the roots of making, by hand — Apple computer image above, tweet from HuffPst. In the beginnings, at Apple 70s, working for Steve, his driving curiosity was always about how to take the hand, into the computer — and mix/improve the outcomes — for...
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Mar 5, 2012
Designing a brand around a legendary legacy John Carter’s legend story, at Disney, is relatively recent — but the Edgar Rice Burroughs’s saga spans back decades [1911] to its origination — for a relatively short-lived comics series [72 weeks ],...
by Tim Girvin | Concepts, Cool People, General | Mar 1, 2012
In every brand story, there is a layering of story that reveals the humanity of brand, in seeking out the art of experience. In working on the innovation of brand strategy, finding that which might not be seen — and that which can offer a compelling insight into...
by Tim Girvin | Concepts, General | Feb 14, 2012
love me, do; and I will love you — and indeed — shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the...
by Tim Girvin | Concepts, General | Feb 3, 2012
Doing creative speculative work — a pitch that costs nothing for the client — and everything for the creative team. I was in an argument with the team at Toyota — for what seems like months; lots of errors, miscommunications, challenges and failures...
by Tim Girvin | General | Feb 1, 2012
Designing in the otherworldly — futurism found and built — in the scarcity of the desert. It might not be certain what the effect of the desert air, broad and brilliant skies, ranges of mountainous channels could be in the sentiments of design and...
