by Tim Girvin | Concepts, Designers, General, Interior Design, Luxury, Places | Jan 23, 2009
Defining story, brand and environment — in synchrony. Finally. When I was working in Paris, several years ago, I’d connected with Serge Trigano, talking to him about a series of projects. Serge comes from the family that originated ClubMed — a wildly...
by Tim Girvin | Cool People, General | Jan 20, 2009
Molly Riley | Reuters This morning, early, a deep mist is crossing the channels of Puget Sound — and the foghorns are calling out. I believe they are saying — “I’m over here. Don’t come over here”, or something like that. Which has...
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...
by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008
Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more...
by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of...
by Tim Girvin | Artists, Brands, Cool People, General | Dec 14, 2008
This is the third in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your...
by Tim Girvin | General | Dec 8, 2008
His Holiness the Dalai Lama Congratulates Barack Obama Exploring definition of trend, in action, in the pursuit of the new. “The works must be conceived with fire in the soul but executed with clinical coolness.” Joan Miro I’ve wondered about the...
by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008
Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,...
by Tim Girvin | Cool People, General | Nov 16, 2008
Exploring the patterning of national crises and the outcomes in humanity — the legacy of Franklin Delano Roosevelt and Barack Obama’s positioning for renewal. 1936 WPA poster I’m hoping for that — change, as adroitly put in Barack Obama’s...
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario...
