by Tim Girvin | Artists, Concepts, Cool People, Motion Pictures, Storytelling | Nov 22, 2016
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some rawhide narrative, that has been shared — campfire round, out on the Range,...
by Tim Girvin | Concepts, Cool People, Motion Pictures, Storytelling | Oct 25, 2016
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and...
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain...
by Tim Girvin | Artists, Brands, Cool People, Designers, Human brands, Trends | Aug 25, 2016
IN SEARCH OF THE SKULL: THE FLAME, THE ROD | DON ED HARDY AND VON DUTCH Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve...
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Aug 23, 2016
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The...
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Storytelling | Aug 9, 2016
THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every brand is made by and for humans. Every human could be a brand. What’s...
by Tim Girvin | Cool People, Human brands, Retail | Aug 2, 2016
Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with...
by Tim Girvin | Cool People, Motion Pictures | Jul 13, 2016
The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse...
by Tim Girvin | Concepts, Cool People, Motion Pictures | May 17, 2016
Designing Alphabets, Messaging and Meaning. The alphabetic coding of “The Matrix.” The metaphors of threading content, digital rain, flow and the loom of meaning in context I was talking to a team of students from my college days, reteaching, again some of the...
by Tim Girvin | Concepts, Cool People, Designers | Apr 19, 2016
Branding Buildings | Building Brands — Aligning Typefaces With Architecture In my earlier years I lived in a neighborhood laden with architects — like when I was 12 years old, in Spokane, Washington. I lived in a MidCenturyModern house [the one at 42nd & Perry]...
