by Tim Girvin | Cool People, Retail, Storytelling | Jan 28, 2008
I’d met Trish May, the foundress of Athena, several years ago — perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing...
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story...
by Tim Girvin | Cool People, Luxury, Storytelling | Dec 17, 2007
I’d read the news about Claude Chirac in the past, studying her — in the political management of her father, Jacques Chirac. While she’s been defined as chilly, the fist of steel in an Herm glove, I believe that her character has more to do with her...
by Tim Girvin | Artists, Cool People, Luxury, Retail, Trends | Dec 14, 2007
I’d worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago — working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a...
by Tim Girvin | Cool People, Luxury, Retail | Dec 14, 2007
I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement of the Tom Ford brand. Shirin Von Wulffen, a person I worked with at...
by Tim Girvin | Artists, Cool People | Dec 12, 2007
There’s person that works with me, at Girvin, Michael James Hawk. He’s an able researcher: need some added content, a reflection on a new client, gathering presentation material, managing Google research, studying the inbounds on Girvin.com —...
by Tim Girvin | Cool People, General | Nov 14, 2007
11.12.07 Photo by Alex Erikson | Capezio Brands Dance Library of Israel at the Harvard Club. The annual gala this year awarded Paul Terlizzi, CEO of Capezio, its prize for outstanding achievement and contributions to the arts and dance community. And we’re proud...
by Tim Girvin | Cool People, Human brands | Nov 7, 2007
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I’m not sure how I’d connected with your Diary — but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar — and while...
by Tim Girvin | Cool People, General, Marketing 2.0 | Nov 7, 2007
Sometimes, there’s one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client’s office, the one elemental attribute of the interiors that I study are the books. What books are there? What’s this...
by Tim Girvin | Brands, Cool People, Luxury | Oct 18, 2007
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the...
