by Tim Girvin | Brands, Cool People, Motion Pictures | Jun 22, 2022
THE STRIKE OF THE TWIN LIGHTNING BOLTS THE EVIDENCE OF LEGACY | TOM CRUISE AND TOP GUN Titling Design Trailer In my history as a designer of theatrical branding, I’d already been on the run for about 10 years [since Apocalypse Now] of working on motion picture and...
by Tim Girvin | Artists, Concepts, Cool People, Designers, Storytelling | Apr 27, 2022
Obviously, the question of beauty doesn’t propound solely a complicated design— instead, it could be profoundly simple—so delicately balanced and restrained that it catalyzes disciplined elegance. But when one calculates the etymology—in reverse—of beautiful graphics,...
by Tim Girvin | Brand Mysticism, Brands, Cool People, Interior Design, Scent | Mar 10, 2022
Designing for perfume—the detailing of scent-related *experientiality: D I P T Y P Q U E. When I see things, invariably I smell them. When I touch things, I hear them. It’s a trait of curiosity—it’s one thing to see things, it’s another to touch them, still another to...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented again—this same thematic strategy, later to Claudia Milne, then...
by Tim Girvin | Brands, Cool People, Designers, Places, Storytelling | Jan 28, 2022
WORKING IMAGINATION | THE IMAGINEERS AT DISNEYLAND In my history as a design leader, we worked around various propositions of entertainment at Disney—not only working on films, but Disneyland itself, in a string of calls from the Imagineering teams at Disney,...
by Tim Girvin | Brands, Cool People, Motion Pictures, Storytelling | Jan 14, 2022
EARLIER, WORKING WITH BRYAN ALLEN AND NANCY GOLIGER—THE CREATIVE LEADERSHIP AT PARAMOUNT—I WAS ASKED TO ADVANCE THE BRAND IDENTITY STORYTELLING DESIGN AROUND THE FILM “LARA CROFT TOMB RAIDER.” 2 We worked on both Angelina Jolie properties, under Simon West’s...
by Tim Girvin | Brand Mysticism, Brands, Cool People, Human brands, Trends | Dec 13, 2021
BRANDS LED BY WOMEN The power of the feminine principal When I was in college, I studied the archetype of the Great Mother who—and which— might be defined as less of an archetype in the common parlance of today’s voice, and more of a deep, collective unconscious...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I...
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a...
by Tim Girvin | Brands, Cool People, Designers, Luxury, Motion Pictures, Storytelling | Oct 16, 2021
James Bond in TOM FORD Dark Blue Wool Silk Check O’Connor Notch Lapel Jacket, O’Connor Tailored Trousers, Sky Blue Poplin Collared Shirt and Dark Blue Diagonal Silk Tie photo by Nicola Dove © Danjaq, LLC and MGM THE EMOTIONALITY OF THE LOOK, BRAND DESIGN, OF MOTION...
