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Fire and Smoke as Design Elements | the conception of the ultimate transformation

by Tim Girvin | Concepts, Cool People | Aug 23, 2010

Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the...

Rodarte | Intentionality and attentionality in the strategy of the Mulleavy sisters

by Tim Girvin | Cool People, Designers, Storytelling | Jul 28, 2010

What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I’d sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua’i, and a story to tell — that...

EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS

by Tim Girvin | Concepts, Cool People, Human brands, Scent | Jul 26, 2010

EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...

EXPERIENCE NOMAD: EVENT HORIZON

by Tim Girvin | Artists, Concepts, Cool People, General, Places | Jul 20, 2010

EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY’S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live — Girvin’s offices, are — in the...

BRAND BACKSTORY | LEGENDARY MYTHOLOGIES IN BRAND STRATEGY

by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010

What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of...

Neil Patel + HARD WORK | 15 reasons why your business sucks

by Tim Girvin | Concepts, Cool People | Jul 14, 2010

PASSIONATENESS Biz 4.0: Really, is there a perfection to business logic and the path to doing it right? Neil and I’ve been trying to meet for a couple of weeks — a new entrepreneur, a millennial business strategist and a passionate (indulge me — a...

Manly Men Brands | Authentic design for guys | Andy Spade, Peter Buchanan Smith, and other real men

by Tim Girvin | Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail | Jul 12, 2010

The proposition of men, designing men’s stuff is an interesting one — from Filson to designer Axes, from canvas luggage to gear that guys want. What’s the pitch? To the general philosophy that there’s a men’s designer consciousness...

BRANDING HOME | Creating a brand strategy and visualization for a property. Designing brands for family estates and compounds.

by Tim Girvin | Brands, Cool People, Places | Jul 6, 2010

Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn’t be more intimate than a place that people call their home — a house, a place of holding and...

Brunello Cucinelli | True Brands: Beautiful Authenticity | Truth in the telling (3rd in a series)

by Tim Girvin | Brands, Cool People, Human brands | Jun 30, 2010

Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity...

Bright lights, big city: luminous people

by Tim Girvin | Concepts, Cool People, Trends | Jun 25, 2010

The collaboration of the crowd, inspiration in community, creativity and sharing. As a strategist, as a storyteller, a designer, I’ve been working and circulating the world for 35 years +. But of course, I’ve been living some 20 years beyond that. In the...
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