by Tim Girvin | Brands, Cool People, Designers, Human brands, Storytelling | Nov 4, 2011
APPLE.COM FINDING FIRE IN THE IMAGINATION OF INVENTION. M E D I T A T I O N S + M E M O R I E S iSad. These days, I’ve been writing, talking, consulting in the proverbial strategy — a great deal — about the invention of new pathways in brand development. And there are...
by Tim Girvin | Brands, Cool People, Storytelling | Oct 26, 2011
EXPLORING BROADCAST IDENTITY DESIGN IN THE CONTEXT OF POLITICS, KELSEY GRAMMER AND STARZ NEWEST SERIES: BOSS EARLIER IN THE YEAR (2011) OUR TEAM was asked to build identity treatments for “Boss.” This was the first time we’d connected with Starz, for...
by Tim Girvin | Artists, Concepts, Cool People | Oct 24, 2011
The Legacy of Type Studies | Reaching Back “It’s been said that the first stroke of any alphabet is the vertical, drawn with the finger — from heaven, to earth. In the mysteries of the origin of writing, it is the first stroke that cracks the light...
by Tim Girvin | Concepts, Cool People, Retail | Sep 28, 2011
the first of two observations | brand, metaphor, retail design NASA Designing a strategy of remarkable visualization: the conscious design, creative intelligence and the mystery of dreams Sometime back, Dawn Clark AIA, LEED AP and I’d considered the idea of...
by Tim Girvin | Cool People, General, Human brands, Luxury, Scent | Sep 9, 2011
What is the nature of the perfected marvel, in scent? Really — you smell marvelous? I got a note from Barneys New York. It was really about Byredo — I’d made some notes about them earlier. Y O U S M E L L M A R V E L ? Ben Gorham’s drawn up...
by Tim Girvin | Artists, Concepts, Cool People, General, Storytelling | Sep 6, 2011
The concept of the interval: the use of space in design I think about what is presence. And I consider, what is absence? What is here — easily seen; and what is next? What is the interval? What converts moment to momentum? One wind driven day, I was painting...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Sep 1, 2011
WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in a place, and...
by Tim Girvin | Brands, Cool People, Human brands, Retail, Storytelling | Aug 25, 2011
Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from the evolving contribution...
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of...
by Tim Girvin | Cool People, Storytelling, Trends | Aug 15, 2011
EXPLORING FEMININE LEADERSHIP The power of the feminine principal I’ve been working with three (new) clients, all women, whose names shall be held in reserve, for now — but it’s interesting to contemplate the character of the feminine, when it comes...
