THE HUMAN BRAND

The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that...

A MEETING WITH MASSIMO VIGNELLI

ONE STORY, ONE PERSON It’s interesting how a journey in the life of a designer will take them out to the ends of many roads in their explorations — and those roads might lead back, to the very beginning from which they first found insight into the deeper meaning of...

Happy Mother's Day

The Mothering of The Mother In my journey, I’ve studied the creative molding process as a man driven and bidden by the magicspell of making. In college, the 70s, I read Erich Neumann’s monumental undertaking “The Great Mother” which was...

The JOURNEY OF SPICE & PERFUME

THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as...

The Weaving of the Alphabet

Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of...